Off-Brand Cleanup Plan - Formidable Forms

⚠ Before You Execute

Backlink verification required for 3 posts

The Ahrefs backlinks API is unavailable on the current plan. Manually check these 3 posts in the Ahrefs UI before redirecting — posts with legitimate links from authoritative domains should still be redirected, but flag for the link-building team to request link updates.

Post	Organic	Total	Ahrefs URL
make-money-online	44	1,365	Check →
8-ways-to-reduce-http-requests-on-wordpress-sites	42	136	Check →
fastest-wordpress-themes	20	129	Check →

Action Table

All 10 posts — 301 redirect map

Filter:

Showing 10 of 10

Post	Category	Organic	Total	Words	Reason	301 → Redirect To
12 Best Ways To Make Money Online make-money-online🔍 check backlinks	Off-brand	44	1,365	1,610	Generic internet money-making tips — zero connection to forms or WordPress value prop. High non-organic traffic suggests social/direct link.	/ (Homepage)
8 Ways To Reduce HTTP Requests on WordPress Sites 8-ways-to-reduce-http-requests-on-wordpress-sites🔍 check backlinks	Generic WP	42	136	2,222	WordPress performance optimization — no form or Formidable connection in the actual content	/ (Homepage)
6 Fastest Loading WordPress Themes (Free & Paid) fastest-wordpress-themes🔍 check backlinks	Generic WP	20	129	1,274	WordPress themes roundup — 4 Formidable mentions, all sidebar CTAs. Zero forms angle.	/ (Homepage)
18 Ways to Speed Up WordPress Sites [Faster Speeds Today!] speed-up-wordpress	Generic WP	10	152	2,565	Site speed guide — 8 Formidable mentions in 2,565 words, all CTAs. No form connection.	/ (Homepage)
How to Create an Email List for Your WordPress Blog how-to-create-an-email-list-for-wordpress	Off-brand	9	67	1,129	Email list/newsletter strategy — headings are about mailing services and email frequency, not form building	/how-to-add-email-subscription-forms-in-wordpress/
4 Steps to Creating Great End User Documentation 4-steps-to-creating-great-end-user-documentation	Off-brand	6	22	1,976	Generic documentation writing advice — Formidable only mentioned in editor's note, no Formidable-specific steps	/ (Homepage)
From Registered Nurse to Software Developer from-registered-nurse-to-plugin-developer	Off-brand	5	65	1,156	Personal team member story — no keyword target, no search value, no Formidable use case	/ (Homepage)
The Ultimate Guide to How To Build a WordPress Website how-to-build-a-wordpress-website	Generic WP	4	124	2,541	Generic WordPress site-building guide — wrong intent entirely, Formidable is not a tool for building WordPress sites	/ (Homepage)
How to Optimize Images to Improve WordPress Site Performance how-to-optimize-images-for-wordpress-website	Generic WP	0	38	1,769	Image compression tips — zero organic traffic, no form connection in content	/ (Homepage)
What is HTTPS, SSL, and TLS for WordPress? what-is-https-ssl-and-tls-for-wordpress	Generic WP	0	24	1,130	Generic SSL explainer — 3 Formidable mentions, all CTAs. Zero organic traffic. Companion post covers the forms-specific HTTPS topic.	/how-to-switch-to-https-secure-wordpress-forms/

Reviewed & Kept

11 posts initially flagged but found on-brand

These posts were reviewed after initial flagging and confirmed to be genuinely on-brand. They are not in the redirect plan and should not be touched.

protect-wordpress-media-files

"How does Formidable Forms protect your files?" is a heading; Formidable IS the solution

how-to-use-wordpress-to-redirect-to-a-page-after-ten-seconds

Steps 1–4 are a Formidable tutorial

wordpress-file-sharing-plugins

Formidable Forms is #1 in the list

wordpress-grid-plugins

Formidable Views is #1 in the list

chatgpt-wordpress-plugins

Formidable Forms is #1 in the list

ai-plugins-for-wordpress

Formidable Forms is #1 in the list

wordpress-visitor-tracking-plugins

Formidable Forms is #1 in the list

wordpress-plugins-to-track-user-activity

Formidable Forms is #2 in the list

how-to-start-an-online-store-with-wordpress

18 Formidable mentions; Steps 5–8 use Formidable for payments, invoices, AI quiz

10-ways-to-generate-more-leads-on-your-site

"Add forms on every page" is heading #3; Formidable recommended as lead gen tool

2021-year-in-review

All headings are Formidable feature announcements; it's a product release roundup

Execution Checklist

Steps to complete

Verify backlinks in Ahrefs UI for the 3 posts with ≥10 organic sessions: make-money-online (44), 8-ways-to-reduce-http-requests-on-wordpress-sites (42), fastest-wordpress-themes (20)
Add 301 redirects in WordPress (Redirection plugin or nginx/server config)
Delete posts (not draft — drafts still consume crawl budget)
Search the post database for internal links pointing to these 10 URLs and update them
Verify all 301 chains resolve correctly with a redirect checker
Monitor Google Search Console for coverage errors 2–3 weeks after execution

Scope

Phase 2 cleanup — combined coverage

Posts already handled in other reports are not duplicated here. All three reports together cover ~220 unique posts.

Report	Posts flagged	Status
Listicle cleanup (`listicle_report.html`)	122	Done
Cannibalization (`cannibalization_report.html`)	140 (209 unique w/ listicle overlap)	Done
Off-brand (this report)	10	In progress

Off-Brand Cleanup Plan — Formidable Forms

Backlink verification required for 3 posts

All 10 posts — 301 redirect map

11 posts initially flagged but found on-brand

Steps to complete

Phase 2 cleanup — combined coverage